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The website earthtonebuilders.com states the following, "Is an Asheville-based Green Building Company." We analyzed that the website also said " We specialize in custom-built homes of all shapes and styles to fit a variety of tastes and budgets." It also stated " Our in-house design department - Earthtone Design Studio. Will take your ideas and turn them into an innovative home plan custom tailored to meet your needs. We take pride in quality craftsmanship, thoughtful design, and excellent client service. Earthtone Builders in the news." The header had earthtone as the highest ranking search term. This keyword was followed by builders, building, and construction which isn't as urgent as earthtone. The other words they used was homebuilding. green is also included but might not be viewed by web engines.